On June 21st, the team from Assent, a supply chain sustainability management solution, from came together from all around the world to apply their skills and expertise to volunteer for Make-A-Wish Canada as part of their 12th Lead with Purpose leadership training session. Assentees joined virtually and in-person at their Ottawa head office to work in teams to solve one of four puzzles Make-A-Wish Canada was facing. The event was designed to foster leadership development, encourage purposeful engagement, and help align their team with Assent's mission and purpose

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Through MeaningfulWork’s Giving Calendar, we facilitate pro-bono skilled volunteering events for companies eager to make an impact on a larger scale. These events are an innovative way to engage employees while harnessing and facilitating the growth of their skills and expertise to support nonprofits and their unique challenges.

Read up on how Assent took bold initiative and led with purpose below!

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The Challenge

Assent faced a critical business challenge: the need to nurture courageous and purpose-driven leaders within their organization. Recognizing that company culture is shaped by its leaders, Assent envisioned a powerful initiative that would bring leaders from across the organization together. Their goal was to create a day filled with community giving, experiential learning, and a profound realization of the impact they could make collectively.

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What Happened?

By partnering with MeaningfulWork, Assent was able to coordinate a leadership training day called “Lead with Purpose”. The eventful day was packed with:

• Workshops hosted by industry professionals
• Real-life case puzzles faced by Make-a-Wish Canada
• A Make-a-Wish reveal for Jakob

The event was designed to foster leadership development, encourage purposeful engagement, and help align their team with Assent's mission and purpose.

Assent was also able to share their impact with a customized Impact Report.

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Mary Ellen’s Workshop

The workshop was followed by a keynote by Mary Ellen Schaafsma on “Leadership as a Force for Purposeful Impact”. She helped inspire participants to understand how they can be catalysts for meaningful change.

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The Case Puzzle

Assentees addressed puzzles on optimizing data storage practices, improving access to deliver wishes to rural communities, developing fundraising strategies to align with ESG/CSR goals and boosting corporate donations. Assentees leveraged their expertise in logistics, IT, and ESGs to provide valuable insights on how to solve these real-life challenges. Make-A-Wish was able to use Assent's innovative ideas to support their employee engagement efforts from an employee's perspective. As a result of the tremendous efforts of Assent, Make-A-Wish was able to receive step-by-step implementation plans, expert advice regarding their logistics, and recommendations to scale their fundraising efforts.

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Impact Summary

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A Win-Win for the Community

By partnering with Make-A-Wish, Assent showcased their dedication to giving back and making a positive impact in the communities where they operate. Assent was able to provide pro-bono services to Make-A-Wish impacting the organization and helping many sick children in Canada. The connection was even more meaningful as one of the Assentees themselves was a recipient of a Make-A-Wish in the past, creating a strong personal resonance with the organization.

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“We are grateful for the incredible organization of the volunteer day that led to some really great ideas that we can take back.”

‍Sharon Forbes
Manager of Corporate Development, Make-A-Wish Canada

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‍"We were absolutely thrilled with the event's excellence and thoughtful organization! The captivating case puzzle and the seamless partnership between MeaningfulWork and the Make-a-Wish foundation made it an unforgettable experience.”

‍Philippe Desrochers
Director of Talent Aquisition, Assent

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Ready to Make an Impact?

Are you looking for more ways to engage your team? Setting up a Giving Calendar with us is the perfect way to bring your people and culture strategy life while creating a global impact! Build your Giving Calendar now.

We hope you enjoyed reading Assent's story. Give it a share if you feel inspired!

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